00A. Why are We 'Frankly'?

To dream the impossible dream
To fight the unbeatable foe
To bear with unbearable sorrow
And to run where the brave dare not go
To right the unrightable wrong
And to love pure and chaste from afar
To try when your arms are too weary
To reach the unreachable star
This is my quest

“Korean consumers think that only something that is expensive is good.”
“Is there anything left?”
“I don’t think it’s possible.”
“Why sell it cheap when you can make more profit?”

This is what I heard the most while preparing Frankley.
But,
‘Frankly’ still came out into the world despite much concern (and disregard) from those around us.

<The first Frankley design was very different from today. The designer worked hard.>

Thanks to the support and love of our customers, Frankly is growing rapidly by continuously launching new products.

But maybe the concerns of those around us were right.


Why?

Because it's so hard.

Is Frankley’s goal of ‘delivering better products than competitors at a reasonable price’ as impossible as people around us fear?

Even many customers who support Frankly are worried about us.
Customer P: “Thank you for the great product. Please, don't dissapear ㅠㅜ”
Customer A: “It’s okay to raise the price a little. I’ll buy it even if the price goes up… ”
Customer C: “Frankly... I’m worried because you're selling it too cheaply.”


Yes, that's right. I, too, am worried about Frankly.

Frankly's margins are extremely low compared to other brands, so it cannot quickly expand new products or use celebrities for marketing. Because of this, it is difficult to introduce Frankly to many people. Team Frankly (the team of employees who run Frankly) is fighting for its life.

<Frankley uses the same or higher content as competitors to provide customers with an easy explanation of the product itself | Left: Retinol 0.1 Cream, Right: Vitamin C 21 Serum>

These days, as external factors such as rising prices, rising labor costs, and rising raw materials prices, caused by war, the situation becomes even more difficult.

And the only reason Team Frankly holds up and promotes our brand actively is
because of our goal to make the skincare market transparent and to ‘Deliver better products than competitors at a reasonable price so that anyone can easily use them’ and to make the cosmetics market transparent. 

As a brand created to achieve this wonderful goal, we know that the customers who use and support Frankly are also very cool and smart people. (Frankley receives a lot of support from active communication with customers. Chat consultations from real researchers that do not exist in most other brands, periodic surveys, 1:1 inquiries, delivery of Frankley brochures upon purchase, blogs, etc.)

< Frankley booklet sent to our actual customers upon purchase. Currently, we are delivering version vol.2..>

In my first post, I wanted to say thank you to our wonderful customers.
Frankly will continue to reach its goal with our wonderful customers.

I will run while enduring the unbearable pain.
Watch me.

Can Frankley catch the stars in the sky?

Author | Red beard
Hello. This is ‘Redbeard’ who plays the role of a kooky in Frankly.
I chose the pen name ‘Redbeard’ because my beard had a nice, natural red color.
Although I am Korean ^^;

Thanks to the love of many people for Frankly, I was given the opportunity to write this article.

In the future, I plan to tell various stories about Frankly Team. Frankly team members will each talk about Frankly from their own perspectives.

Stay tuned!